Without a doubt, Foodie is Effa’s middle name. You’ll either see her cooped up at a random cafe alone listening to her “rainy days” playlist or if you’re lucky enough, you get to catch her in action holding a private photoshoot for her food! Surprisingly a hopeless romantic reader, she’s a maniac for love stories.


Hear from two young couples who have started saving up or applying for their BTO flats even before their graduation.
Primela Rajandran, 35, shares how she overcame PCOS, a hormonal disorder that causes drastic weight gain.
21 Aug 2022
The Singaporean artist went viral on TikTok for sketching portraits of random members of the public.
Meet the couple who have been making motherhood mementos for their customers using their breast milk.
Korean corn dogs are an iconic favourite that’s stolen the hearts of many K-drama lovers. Here are some recommendations to help satisfy your Korean corn dog cravings.
23 Jun 2022
Father-Daughter duo on TikTok hit three million likes with pranking videos.
The young alopecian shares how she finds strength from serving in the army and spreading positivity on TikTok.
Effa Serena is thankful that she could celebrate Hari Raya with all 42 members of her extended family under one roof this year. Share her joy in this video.
5 May 2022
Mdm Haslindah Kassuan is raising a daughter with an untreatable disease. She shares why she remains hopeful.
19 Nov 2021