Articles By: HYPE

HYPE is an entertainment and lifestyle magazine published by m:idea. Circulation: 4,000 copies bi-annual. Distribution: 30 F&B/Retail Outlets all over Singapore.
Rok It with Thrift Shops

Rok It with Thrift Shops

Discover thrifting at UK’s leading vintage store, Rokit, with Cheryl Koh during a Ngee Ann Polytechnic study trip to London.

No Batter Joy Than Baking

No Batter Joy Than Baking

Scroll through your social media feed and you’re likely to spot aesthetically pleasing pictures of baked goods. HYPE explores the trend of baking among youths.

Whitewashing: Paint the Town White

Whitewashing: Paint the Town White

Actors in “yellowface” and “blackface” may sound like horrors of a bygone century but we dig deeper into the prevalent issue of whitewashing in Hollywood.

Beauty and the Beast – Ever as Before, Ever just as Sure.

Beauty and the Beast – Ever as Before, Ever just as Sure.

Hype gets a fresh dose of Beauty and the Beast which continues to make magic using the latest animation technology

Dating Layers Up – It’s Getting Cold

Dating Layers Up – It’s Getting Cold

Navigate the world of dating and unravel the stages that defines the development of a romantic relationship.

Love on the Line: Artisan Jewelry

Love on the Line: Artisan Jewelry

Take a look at Singapore-based artisan jewelry online shops and their unique pieces.

Fragrance 101: What’s Your Poison?

Fragrance 101: What’s Your Poison?

This guide covers all you need to know to find your signature perfume.

Fantastic Beasts and Where to Find Them: What’s in a Suitcase?

Fantastic Beasts and Where to Find Them: What’s in a Suitcase?

Dive back in to JK Rowling’s world of magic and intrigue with the upcoming Warner Bros. release, Fantastic Beasts and Where to Find Them.

Coming Soon: Doctor Strange

Coming Soon: Doctor Strange

Not just a superhero, Marvel’s Doctor Strange is set to be a jaw-dropping spectacle of special effects.

APP ATTACK!

APP ATTACK!

Whip your phones out and get ready for some apps which are totally worth your internal storage space.

Fast & Food-rious

Fast & Food-rious

Fasten your seatbelts and ready your wallets as you go on a journey to discover food vans in Singapore.

Bizarre Bazaars

Bizarre Bazaars

Hop around the trendiest bazaars to snag great bargains of one-of-a-kind creations ranging from fresh produce to handmade trinkets.