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We ♥ Lomo

hype, October 21, 2009


By Daniel Ong

When Retro started making rounds in the scene, it brought along with it a friend – Lomography, which is the art of taking photographs with a Lomo camera and also the latest craze to hit Singapore’s photography scene, capturing the hearts of camera buffs and the mainstream crowd alike.

Leningrad Optical-Mechanical Amalgamation, or Lomo, is a manufacturer of optical products and medical equipment in St. Petersburg, Russia. In 1982, the company created the Lomo Kompakt Automat, a camera originally created as an espionage tool for field agents. Due to the quality of images produced by the camera, the company sold the technology to the public instead. It was their fans that began calling the photographs taken with the cameras ‘Lomography’.

Production of the camera would have declined and stopped in 1996, if not for Viennese students Matthias Fiegl and Wolfgang Stranzinger. While holidaying in Czechoslvakia in 1991, they picked up the camera at a junk shop and started taking pictures of the city. When the photographs were developed, what they saw forever changed their lives.

You see, the characteristics of photographs taken by Lomo cameras include oversaturated colours, light leaks, blurring, distortions and overexposed film, which were unheard of during their time.

The photographs inspired Fiegl and Stranzinger, and upon disassembling the Lomo (425 parts in total), they discovered that the cause for all those characteristics lay in the camera’s 32-mm single lens. Its sensitive light meter kept the shutter open until the image was sufficiently exposed.

Their milestone discovery and fervent passion drove them to start the Lomography Society International – the world’s biggest lomography community to date. Starting in 1992, Lomo exhibitions have piqued the public’s interest and propelled its cult following. Fans include ex-Formula One driver Michael Schumacher and the Dalai Lama.

By 1996, its demand had grown so big that St. Petersburg’s deputy mayor then, Lomo-enthusiast Vladimir Putin (and Russia’s Prime Minister) agreed to restart production.

Thereafter, Lomo cameras revolutionised all photo-taking ideologies. Arty pictures became the name of the game and the new golden rule was “shoot first, think later”.

But not everyone is convinced. Lomography is often criticised for its unreliability, amongst other reasons.

Nonetheless, Fiegl and Stranzinger, being the exclusive distributors of the camera, still rake in the money and are laughing their way to the bank, as Lomo cameras don’t come cheap. The most basic Lomo camera will set you back at least $50 and good ones can cost up to $500. On top of that, they are not very easy to lay your hands on and most of them have to be pre-ordered from specialist camera shops or bought online.

As Lomo aficionados are strong advocates of individualistic creativity, many have branched out into other forms of the art, such as underwater lomography. Some take it one step further and only take pictures of a certain subject, such as dogs or even legs (yes, legs).

So if you’re looking into lomography, stake out websites like the Lomographic Embassy of Singapore, Lomotion Singapore, Lomography Asia, or perhaps even the Lomographic Society International itself.

Lomo-easy: How to make your own ‘Lomos’

For those who don’t feel like splurging money on the camera but would still love to have the pictures, here’s how you can style your photo into a lomographic piece digitally. It’s not as good as the real thing, but it’s pretty enough to show around.

What you need:

Adobe Photoshop CS2/3/4

What you want to do:

Choose a picture you’d like to edit, say a car, or a signboard with a distinct background and foreground.

Now, to create a vignette that is distinct in most lomographs, using a lasso tool with a feather of 80-90 pix.

Next, border the area you wish to highlight, although the foreground is preferred.

When the area has been highlighted, convert the area that has been excluded into a layer (Right click > Select Inverse > Layer via Copy)

Next, select the layer you have just created and go to Image > Adjustments > Levels. Under the output levels, make the borders dim as you see fit to the darkness degree of a minimum of 0.50. What you’ve got now is a vignette.

For convenience sake, the suggestion is to merge the layers.

After that, you’d want to make the dark areas darker and light areas lighter. This can be achieved with Image > Adjustments > Curves and adjusting the curve to get into a slight ‘S’ shape. You can look at the picture to adjust accordingly.

What you’d have after this step is a richly defined picture, and your next step would be to desaturate the colours. Go about this by creating a new layer and using the paint bucket tool, fill the canvas with a layer of black.

The next step is selecting that layer and going to layer properties and set the following properties:

- Blending mode: Hue

- Opacity: 40% (This can be flexible, according to your preference.)

At this stage, you would be left with something like this:

You can tighten up some loose ends and make it more aesthetically pleasing by increasing the contrast/sharpening the image by going to Filter > Sharpen > Unsharp mask. In the spirit of Lomography, you can set anything you deem gratifying to your eye.

At last, you’re presented with the final product! This nifty photo-editing trick would definitely be good to keep up your sleeves.

Invasion of the Trexis

hype, October 16, 2009


On its way to take the world by storm, the locally-made Trexi got us hooked and is a perfect reminder on why we loved toys in the first place. We look into the success story of how more than a million of a unique local toy had taken the world by storm.

By Lin Zicheng



Let the drums roll, raise the curtains and put your hands together to welcome Trexi, the flagship toy of Singapore-based company Play Imaginative that is currently being sold in more than 30 countries.

The cutting-edge action figure has received international acclaim from various artists and designers, such as Italian maestro Simone Legno and British artist Jon Burgerman.

Available in 3 different sizes – 1.5’’, 3’’ and 10’’ – the toy’s main attraction lies in the fact that its head can be rotated to show different faces and expressions.

So how did Play Imaginative manage to come up with such a toy? In an exclusive interview with HYPE, Business Development & Marketing Director for Play Imaginative Jacky Teo tells us more about the conceptualisation of the million-dollar idea.

“In 2003, I was distributing 2 products here in Singapore. So I approached the Singapore Tourism Board to do a National Day toy for them with the 2 toy products that I was distributing here,” says Jacky.

However, he was flatly rejected because the Singapore Tourism Board wanted a locally-made toy. When asked if he had anything made in Singapore, the question sparked a few ideas in the man. Jacky hurriedly proposed his concepts to a partner freelance designer, and together, they channeled their creative energies into the form of a toy. Within a month, Trexi was born.

For the 2 to 3 months, the duo spent all their efforts marketing their then unheard of toy. Their breakthrough finally came in the form of “a lot of orders from overseas buyers”. Using these orders as evidence of the toys’ profitability, the pair convinced a financer to fund the setup of Play Imaginative, which became the sole producer and distributor of the Trexi. In 2004, the deal finally passed and Play Imaginative became the parent company of today’s hot-selling Trexi toys.

The first Trexi series appeared at a toy convention organised by SGCollect.com for local toy enthusiasts in 2005.

“The response was very good, which was partly because of our marketing efforts before launching it,” says Jacky. As if the toys needed any more affirmation, international designers began submitting their designs for the Trexi. Coca Cola, Singapore Tourism Board and even fashion brand Flesh Imp form the first batch of designs.

Assured by the toy’s massive success, Play Imaginative capitalised on the growing trend and launched their second series only 6 months later.

Today, the Trexi is estimated to have sold about 1 to 2 million pieces globally, with Singapore forming a decent 10% of the total market share. Global brands like Creative Technology, Nike and Motorola have since jumped on the bandwagon.

Gek Ling, a designer, says, “The Trexi is great because it offers the designer a lot of room for customisation. This makes designing it much more fun and interesting, because every design can be different in so many ways.”

Just recently, the company took the Trexi to the next level by producing a thumbdrive for Canon in the form of the signature Trexi toy design. The toy’s head can be pulled off to reveal a compact thumbdrive inside.

It is this level of uniqueness and creativity that has made the Trexi such a global phenomenon. Why don’t you head down to the nearest Play Imaginative store and check it out along with other adorable toys they offer.

With a wide smile on his face, Jacky adds, “We’ve had so many designs that we simply lost track.”


The simple, tranquil and rustic charms of rurality have long been forgotten; skyscrapers and posh restaurants now dot the streets of our tiny island. Amber Chan & Isaac Tan bring you 2 places in Singapore that are quietly tucked away from the flurry of our cityscape. Perfect for chomping away and romantic dates.


Sunset Grill and Pub

Hidden within the East Camp in Seletar Airbase, sitting quietly beside a fenced up airstrip is Sunset Grill and Pub, also home to magnificent sunsets. With its humble decor and mismatched furniture, this is one place for lovers to go on an unpretentious date. Off the beaten track, this restaurant has none of the snooty vibes most fancy restaurants ooze; the food and setting actually feel like part of home. Be sure to arrive around 6pm to catch the sunset in time.

Appetite

1. Spicy Buffalo Wings ($17.50 for 6 pieces)

Start your meal with the spicy buffalo wings that Sunset Grill and Pub is famous for. There are 10 levels of spiciness to choose from. The first level of wings looked and smelt absolutely lethal. They were greasy mounds of crispy redness that seemed to glow. Don’t mind their appearance, for they will get you hooked. Juicy, flavourful and pretty spicy, the heat builds up with each bite you take. Add $0.50 for each subsequent level up.

There’s even a mystery level 30 for gutsy diners where, if reached, they get to sign their names on certificates to prove they’ve tried the spiciest wings. These certificates are pasted on the ‘Hall of Flame’ wall inside the restaurant. Remember, though, that potential side effects include severe stomachaches, swollen lips and fainting spells. You have been warned.

2. Blt Sanwich ($11.50) Imagine long, juicy strips of bacon tucked between fresh lettuce and salty melted cheese. This divine combination is then sandwiched between three slices of fresh, perfectly-toasted bread. Served with a side of fries and salad sprinkled with pepper, the BLT sandwich is worth every cent.

3. Beef Lagsane ($17.50)

The serving is too big for one so you can share it with your date. The layer of cheese covering the pasta is crisp on top, thick and gooey underneath, and leaves stringy strands when eaten. The pasta and beef are average at best, but its fresh and flavourful cheese sets it apart from other lasagne.

Address: 140B Piccadilly, Seletar Air Base East Camp, Singapore Flying Club

Opening Hours: Open from 4pm – late, closed on Tuesdays.

Privé Bakery Café

Sunrays nestle gently against the cradling waves as you take time to revel in the astounding beauty of your surroundings and your date. Enjoy great food in the luxurious comforts of the elegantly designed Privé Bakery Café with amazing scenery that is just too good to be true.

The journey to Privé starts your date on a crescendo. A nice stroll along Keppel Bay Drive reveals the beauty of the Marina at the end of the road.

Every step along the colossal Keppel Bay Bridge transports you further away from the bustling concrete jungle to a relaxing postcard-worthy backdrop. Take time to soak up the sun, drink in the salty sea breeze and soon you’ll forget all that’s unimportant in life and focus on the star of the night – your lovely date.

And as the night beckons, Privé starts to come alive. The beautiful tealight-lit atmosphere sets the mood for good dinner conversation. With great food, comfortable seating and one of the best views in Singapore, who could really ask for more?

Appetite

1. The N.Y Burger ($32.00)

The succulent taste of 200g of Wagyu beef lightens up your taste buds. As the food is served, you can’t help but appreciate the aroma of freshly baked bread. After all, Privé Bakery Café is a bakery. The portion is decent and the burger buns are soft and sweet on their own. Along with the tangy tomato relish, Wagyu beef and cheddar cheese, the dish is immensely satisfying.

2. Slipper Lobster Linguine ($25.00)

If you’re up for seafood, this’ll be a good pick. The lobster meat is fresh, the meat holds together and is nowhere near flaky. Chunks of lobster can be found in proportion to the pasta as well. Also, the light tomato base does not overpower the lobster meat nor leave you feeling too full. That said, the fishy smell of the crustacean may not be liked by some.

3. Tiramisu ($7.00)

Although small in serving, the cup of tiramisu sure packs a punch. After the first few tastes, the warmth of the coffee liquor creates a fuzzy feeling in your throat and soothes you into a languid, relaxed state without making you foolishly drunk by the end of the night. The soft but rich texture of the mascarpone layer, the delectable sponge cake and the intensity of the coffee liquor in the small glass makes this sweet treat sinfully luscious.

4. Peanut Butter and Jelly Milkshake ($11.00)

Probably one of the best items on the menu, the clever transformation of the sandwich into a milkshake (without the bread, of course) is pleasantly appetising. The sweet and savoury peanut butter does not overpower, while the jelly remains sweet. We suggest taking a large sip and let your tastesbuds caress their way through the delectable slush. Due to its large portion, it’s a perfect drink for you and your date to share.

Address: No 2 Képpel Bay Vista, Marine at Képpel Bay, Singapore 098382

Contact: +65 6776 0777

Opening Hours: Sun to Thur & PH: 9am – 12am (last order 11.30pm)

Fri, Sat & eve of PH: 9am – 1am (last order 12.30am)

Email: info@prive.com.sg

Website: Privé Bakery Café

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