According to a survey conducted in Singapore in 2011, male respondents in their 20s and 30s reinforced the idea that grooming is no longer for special occasions or about impressing others. It is a part of daily life. Total time spent grooming was found to be almost 20 minutes for the Singaporean men surveyed. 74% of the respondents agreed that “Grooming must deliver results”.

Enter the latest in the men’s toiletries market is the number 1 youth hairstyling brand in Australia and New Zealand – Dominate. Dominate comes in 3 different variants, Re Work, Out of Bed and Spike It to make styling a breeze.

Combining new technical holding polymer technology and organic New Zealand ingredients such as New Zealand Organic Halloysite Clay (Kaolin) for strong support and hair strengthening; New Zealand Organic Beeswax for best conditioning; and New Zealand Lanolin for gentle protection for dry, weak hair, Dominate provides optimal style support for modern head turning looks while conditioning the hair and scalp naturally.

UrbanWire is giving out 5 sets of Dominate Hair Wax worth $30 each! To qualify, simply upload a picture of your hairstyle! The top 5 most creative hairstyles will win a set each!

Contest closes July 20 at 4pm.

Prizes proudly sponsored by Dominate.