The UrbanWire

This year marks the 100^th birthday for Frederick John Perry, otherwise well known as Fred Perry in the world of fashion. Popular for its classic polo shirts, Fred Perry is known for its signature laurel wrath, which appears on the left side of their apparels.

Born in Stockport on 18 May 1909, Frederick John Perry’s success as a tennis legend led to the famous laurel wrath that has developed into one of the world’s most recognizable logos in the fashion industry. The logo is one of the most timeless of its kind in the world, often associated with authenticity, heritage, and integrity.

On Nov 5, Fred Perry celebrated its 100th birthday at the Red Dot Museum at Maxwell Rd, complete with performances by the UK band Kyte, free alcoholic drinks, and of course, a fashion show with wax-figurine looking models taking charge of the runway with their Autumn ‘09 collection.

With hot models strutting their stuff on the runway, Fred Perry showcased its latest apparels ranging from formal shirts and shirt dresses to sports jackets and cardigans that night. It was 50 years ago when Fred Perry first launched its classic polo shirt, and we can see how the brand has evolved and has now become the shirt of choice amongst younger people around the world.

Of course, it’s become so popular that there are imitations of this brand all over, where they sell the fake goods for less. Just for fun, here are some tips to ensure that your ‘Fred Perry’ piece of clothing is authentic…

1)    Fred Perry buttons are embossed with the words ‘Fred Perry’.
2)    The position of the laurel should be on the left side, just over the heart.
3)    Check for the style reference number of the product.
4)    There is a spare button attached to the wash label.

There you go. UrbanWire would like to wish Fred Perry a very happy 100^th birthday!